Published on 16 Jun 2025
A new look for Xellia, rooted in our strong legacy
Today, we launch a new website and refreshed visual identity for Xellia. This is more than just a new design. It is a reflection of who we are today - a global company with proud European roots and an enduring role in helping save lives through critical active pharmaceutical ingredients (APIs).
In recent years, we have undergone a significant transformation. We are streamlining, evolving, and strengthening our focus. But at our core, we remain dedicated to supplying anti-infective therapies to patients worldwide and fighting antimicrobial resistance. Our new website reflects this clarity of purpose.
A central visual element in our new identity is the bubble motif, inspired directly by the fermentation process that lies at the heart of our production. These bubbles symbolize the transformation that fermentation enables, as well as the constant energy within Xellia.
Our identity is now more refined with a richer palette. We have added a complementary dark blue and warm gray to our signature blue, enhancing harmony and visual appeal. The combination of darker and lighter tones creates dynamic gradients, adding warmth and texture to elements like fermentation bubbles and steel surfaces from our tanks. The outcome is a modern, approachable aesthetic that embodies our heritage and innovation.
As we navigate the ongoing journey of transformation, this refreshed identity stands as a commitment to our partners, customers, and employees: we are here, evolving and enduring, delivering excellence and responsibility.
This is not a signal of arrival, but of continued momentum. We hope our new website reflects both our heritage and our ambition - and that it makes it easier for you to connect with us.